About EBS

EBS is a business-focused education and training organisation founded on experience and continuous development. Our approach is to learn, sense and practise. We strengthen coffee, food-and-beverage communities by developing capable people who contribute to a more sustainable and prosperous industry and society.

Our Vision

To be a pioneering model for education and training in coffee and beverage preparation, and an active contributor to the sustainable development of the industry and society.

Our Mission

To share an in-depth understanding of coffee at every stage, from cultivation and preparation to serving beverages, with everyone involved in the field.

Learn.

Sense.

Practice.

Egypt Barista Championship trophy: Second Place, April 2024, Cairo

Egypt Barista Championship 2024

Second place · 18–20 April 2024 · Cairo

Find EBS

1 Abd El-Hameed Badawi Street
Area 7, Sheraton Al Matar
Cairo, Egypt

Get directions

Management Message

Preparing baristas for their careers

We train and develop baristas with the knowledge and practical skills to prepare for the market and build their careers.

Supporting owners and investors

We bring together integrated support for food-and-beverage owners and investors, helping new and established businesses work towards sustainable, commercially sound operations in local and regional markets.

A place for coffee enthusiasts

We welcome coffee and beverage enthusiasts and aspiring professionals to deepen their understanding, explore the craft and enjoy their passion.

Learn. Sense. Practice. Think out of the cup.

The people behind EBS

Coffee educators and technical specialists, with experience across the craft and the business of coffee.

Ahmed Khaled

Master Barista Trainer

Coffee educator with a background in operations, business development, branding and retail marketing.

More than 10 years of experience in the food-and-beverage industry.
Specialist in coffee science, branding and retail marketing.
Experience leading operations and business development in the food-and-beverage industry.
Certified international trainer, Sciences International Board, Germany.
Teaching areas shown in the supplied profile: World of Coffee and Home Barista.

Mahmoud AbdelFattah

Master Barista Trainer

Coffee educator with experience across roasting, sensory evaluation, brewing and barista practice.

More than 10 years of experience in the food-and-beverage industry.
SCA certification in roasting skills.
SCA certification in sensory skills.
SCA certification in brewing skills.
SCA certification in barista skills.
Teaching areas shown in the supplied profile: Roasting, Sensory and Brewing Skills.

Hussam Waleed

Barista Trainer

Barista trainer focused on specialty coffee knowledge and practical preparation.

More than 7 years of experience in the food-and-beverage industry.
First place, FoodAfrica Barista Competition 2022.
First place, Crash The Rush Barista Competition 2023.
Specialist in specialty coffee sciences.
Teaching areas shown in the supplied profile: World of Coffee and Home Barista.

Mohamed Naguib

Technical Coach

Technical coach specialising in coffee-machine maintenance and repair.

Specialist in maintaining and repairing coffee machines of all kinds.
More than 10 years of experience.
Teaching area shown in the supplied profile: Technical Skills.

Eslam Fouad

Barista Trainer

Barista trainer with a background in coffee preparation and sensory skills.

More than 10 years of experience in the coffee industry.
SCA certification in sensory skills.
Third place, National AeroPress Championship; year not specified in the supplied profile.
First place, National Barista Championship 2022.
Second place, National Barista Championship 2023.
Second place, FoodAfrica National Barista Competition 2023.
Teaching area shown in the supplied profile: The Specialty Coffee Journey.

Our Core Values

Integrity

Honesty

Accountability

Continuous Learning & Improvement

Teamwork

Service Excellence

Gratitude & Appreciation

Authenticity